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Need For Speed Director Says “Players Deserve Free DLC”


The reviews for the latest Need For Speed may not have been what EA or developer Ghost Games were hoping for, but for those who do buy the “average” game, creative director Craig Sullivan promises this: they’ll never pay for DLC. According to Sullivan, players “deserve free DLC.”

“Everything we’re doing is focusing on listening to what the fans are asking for,” he said. “They’re certainly not saying to us, ‘Can you build a load of stuff and charge us for it?’ They’re not saying that, so we’re not doing that. I know some people when we do press like this, they say, ‘Yeah, but I’m sure it’ll all change in a week or two, or six months.’ It’s not going to. The plan is that there are no transactions in this game. All of the content that we’re going to give you–a pretty substantial amount in the future, starting pretty soon–is going to be free. That’s what players deserve.”

Sullivan admits he has no control over the distant future, so it’s not a 100% promise. “You can never say never, as if we ended up doing DLC for this game for 10 years, I can’t know what’s happening in 10 years’ time,” he explained. “All I can say is, honestly, hand on heart, is there are absolutely no plans to charge for content in this game. We’re going to give you everything for free. I’ve seen the plans for what’s going to happen over the next few weeks and months–there’s nothing in there, by which I mean, we don’t even have the ability to charge you in the game. There’s no store to speak of.”

In fact, the game doesn’t even include an in-game store, so including paid content wouldn’t even be possible, he says (though we’re pretty sure a patch could fix that).


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