Watch Dogs Gives Ubisoft its Biggest Day-One Sales Ever


Five years of work and two years of white hot anticipation seems to have paid off big for Ubisoft with Tuesday’s release of Watch Dogs. The game broke the company’s own record for first-day sales.

“I once said that the buzz around Watch Dogs was driven by the incredible passion of our early fans,” said Creative Director Jonathan Morin in a Ubisoft blog post. “Today we broke the record for the biggest first day sales in Ubisoft history. I can never say it enough: thank you everyone! We love you all for your passion and your creativity.”

Ubisoft did not say exactly what those  day one sales figures were exactly. It has said that it hopes to sell more than six million copies of the game in total.

“Watch Dogs is an amazing achievement and our teams should be proud that the creativity, innovation and long hours they invested in making this game are paying off,” said Ubisoft’s co-founder and CEO Yves Guillemot. “It’s great to see so many customers enjoy playing the game, and it shows that Watch Dogs has cracked the code for developing a new blockbuster IP and a thoroughly new-gen experience.”

[Source: Ubisoft Blog]

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