Old Spice Taps Into Racing Game Viewing For Super Bowl

We have all been there – waiting your turn while watching another guy race – fun the first few times, boring by the 37th time. Old Spice addresses this indirectly with their advertisement for this year’s Super Bowl.

The ad’s title is dubbed “Winner” and stars actor Keiynan Lonsdale (“Love, Simon”; “The Flash”; “The Divergent”) who takes a long sniff of Old Spice’s new Dynasty deodorant…and promptly turns into a race car.