NASCAR is coming to the Playstation 4 and XBox One for the first time, developer Monster Games revealed today. They’ll be working together with Dusenberry Martin Racing — and you may remember the same team from their NASCAR Heat series 15 years ago. Looks like it’s coming back.
What caused the stall? Rights issues. Electronic Arts purchased exclusive rights to the NASCAR brand in 2003, did little with it, then abandoned it six years later. After that it bounced around, but the brand has not had a significant presence in console racing for quite some time. This could change now that the brand is back in DMR and Monster’s hands. The new licensing deal lasts through 2020.
Monster’s press release follows.
CHARLOTTE, North Carolina – May 20, 2016 – Dusenberry Martin Racing (DMR), NASCAR’s exclusive console simulation-style video game licensee, today announced the future of NASCAR gaming with NASCAR Heat Evolution – launching September 13, 2016. Marking the debut of the NASCAR video game series on the PlayStation®4 computer entertainment system and Xbox One, and also arriving on Windows PC, this new title will provide fans with a brand-new and authentic racing experience.
NASCAR Heat Evolution will immerse fans in the door-to-door excitement of stock car racing and allow users to live the experience of taking the checkered flag. Whether a casual or hardcore gaming fan, NASCAR Heat Evolution will dynamically adapt to any skill level and deliver a true-to-life racing experience. The new game will feature all of the top drivers, teams, and incredibly detailed tracks and environments, giving fans the opportunity to feel what it is like to be a racing legend.
“Our company is a team of highly skilled gaming veterans with a proven record of success in NASCAR game development and publishing. Our commitment to the NASCAR community is to consistently deliver fun, engaging and high-quality NASCAR games to the market,” said DMR Chief Executive Officer Tom Dusenberry.
DMR, whose licensing agreement with NASCAR Team Properties runs through 2020, partnered with Monster Games to create NASCAR Heat Evolution, bringing more than 100 years of combined NASCAR games experience to the project.
DMR President Ed Martin said, “To deliver an all-new NASCAR game experience, we assembled an all-star team of NASCAR game experts and started with a clean sheet of paper. What the DMR and Monster Games teams have come up with is going to amaze NASCAR fans.”
From the same legendary team that created the critically acclaimed NASCAR titles NASCAR Heat and NASCAR: Dirt to Daytona, Monster Games has a clear vision for NASCAR Heat Evolution.
“The Monster Games team is thrilled to partner again with Tom, Ed and the Dusenberry Martin Racing team. We have been working on NASCAR Heat Evolution for 18 months and are excited about what we have created. From day one, our goal has been to deliver a fun, engaging and realistic racing game designed for NASCAR fans,” said Monster Games President Richard Garcia.
“The gaming space allows fans to consume our sport on a daily basis, ultimately helping grow and diversify our audience,” said Blake Davidson, Vice President of Consumer Products and Licensing, NASCAR. “Our fans have eagerly anticipated the arrival of a new NASCAR game, and we expect that NASCAR Heat Evolution will be well worth the wait.”
DMR has also partnered with Toyota, an Official NASCAR Partner, in a unique video game cover athlete competition. The first Toyota driver to cross the finish line in the 2016 NASCAR Sprint All-Star Race at Charlotte Motor Speedway will be the cover athlete of NASCAR Heat Evolution. Choosing a cover athlete from an on-track competition is a first in video game history. NASCAR Heat Evolution will mark the first time Toyota or any of their eligible drivers – Kyle Busch, Carl Edwards, Denny Hamlin, Matt Kenseth and Martin Truex Jr. – will be the face of a NASCAR video game. Toyota and DMR are developing an innovative in-game branding partnership that will elevate the racing experience for video game fans.
Fans that are ready to strap in and feel the adrenaline of a NASCAR racing experience have the opportunity to pre-order NASCAR Heat Evolution now at NASCARHeat.com, GameStop, Target.com, Walmart.com and the PlayStation®Store. NASCAR Heat Evolution will take racing fans to a level of realism, excitement and authenticity that has never been seen on a console before.
NASCAR Heat Evolution will be available on September 13, 2016 in North America for the PlayStation®4 system, Xbox One and Windows PC. More information can be found at NASCARHeat.com, with additional details to be released in the coming months. Fans can also follow NASCAR Heat Evolution on Twitter via @DMRNASCARHeat and @DMRacingGames.
About Dusenberry Martin Racing
Dusenberry Martin Racing is a digital games publisher and developer focused on delivering fun and engaging NASCAR-branded games. The company is dedicated to bringing high-quality digital and socially interactive game experiences to the marketplace. DMR launches its first PlayStation®4 system and Xbox One game, NASCAR Heat Evolution, in September 2016. The company is headquartered at NASCAR Plaza in Charlotte, North Carolina. For more information, please visit www.dmracing.org .